Enterprising Yorkshire - Inspiring Young Minds

Business Link Research - Enterprise Potential

Business Link Yorkshire engaged Dubit to carry out research into the attitudes and perceptions of 14-25 year olds across Yorkshire & Humber with a view to helping target key groupings and strengthen service delivery. The survey captures the enterprising potential of the region's young people.

Key findings from the research are:

  1. Young people who have had enterprise education have a higher enterprise potential.
  2. Enterprise potential of young people still to be fully realised - 6 out of 10 have business ideas they'd like to explore but only 3 out of 10 have ever looked for information or support.
  3. We can identify young people's enterprise potential on a scale (EPS 1 - EPS 4) and provide appropriate support depending on their personality traits, attitudes to risk, skillsets and confidence.
  4. Young people see setting up a business as being far riskier, more complicated and involving higher amounts of investment than being self-employed.
  5. Young people see the top 3 barriers to starting up a business as:
    1. hard to find money (74%),
    2. don't know how to start (68%)
    3. too risky/prefer safe job (51%)
  6. What young people would like is: online resources aimed at young people; entrepreneur mentors and social networking.

Download Enterprise Potential Research Presentation

Download Report Capturing the Enterprise Potential of Young People